--- title: "Work | SVENSSK" description: "Selected work from SVENSSK — positioning carried through language, identity, digital experience, and execution." lang: en json-ld: --- [SVENSSK](/)Contact Work # The work changes register because the organizations do. Across independent studies, founder-built businesses, client work, and original projects, the same discipline applies: find the central idea, then carry it through language, identity, experience, and execution. * * * Selected Work ## Strategy, made visible. Five projects showing how positioning can govern everything that follows—from the words on the page to the experience around them. Project status: FOUNDER-BUILT AND OPERATED ### Weston Ivy League A specialized local service business built from proposition and pricing through acquisition, customer experience, operations, and delivery. Every plant is removed by hand, including runners, roots, and mature vines. Ultraviolet inspection helps find growth that is easy to miss in ordinary light. Capabilities: BUSINESS DESIGN · BRAND STRATEGY · SERVICE DESIGN · OPERATIONS [Visit westonivyleague.com](https://westonivyleague.com) ![Corner lot after clearing, showing bare ground and a stone wall with no vines](/__l5e/assets-v1/4da16083-0252-44cf-9d08-9838ed717fa1/wil-after-approved.jpg)![The same corner lot before clearing, covered in dense poison ivy and vines](/__l5e/assets-v1/bee38ce3-bbd5-4889-a335-3627e4b4d10d/wil-before-approved.jpg) Before — overgrown After — cleared Compare before and after ![](https://i.ytimg.com/vi/qqWbimI-f7w/maxresdefault.jpg) The trailer. For a poison ivy removal company. ![Black T-shirt printed with the Weston Ivy League logo and the line “If you've got the weed, call the Big Swede”](/__l5e/assets-v1/5ea09a47-f1b7-4c70-bd6a-455b14b2b47b/wil-real-merch-tee.jpg) The real merch. “If you've got the weed, call the Big Swede.” ![Mock film poster titled 28 Rashes Later showing a man in protective gear in a wooded yard](/__l5e/assets-v1/d91a981e-bfc6-4684-af1a-2d5616b81128/wil-28-rashes-later.jpg) 28 Rashes Later. One man. One yard. Zero clue. ![Mock film poster titled Midsommar 2: A Weston Midsommar with a figure in a floral wreath in bright daylight](/__l5e/assets-v1/1379619d-caab-4845-bc05-6fc2aac087ee/wil-midsommar-2.jpg) Midsommar 2: A Weston Midsommar. Project status: INDEPENDENT STUDY ### The Dudley Chateau A new digital identity for a beloved pond-side bar—useful, culturally specific, and confident enough to be funny without turning the place into a joke. Capabilities: VERBAL IDENTITY · HOSPITALITY STRATEGY · DIGITAL EXPERIENCE · CREATIVE DIRECTION [View the independent study](https://thedudley.chat) [![Homepage of The Dudley Chateau website study, showing a pond-side bar photograph and menu links](/__l5e/assets-v1/61752546-2207-4aea-9452-db0eeba7d1ac/dudley-home-capture-2026-08-10.jpg)](https://thedudley.chat) Project status: CLIENT WORK ### Dr. Kristen A calm, credible digital presence shaped around the needs of a highly personal professional practice. Capabilities: POSITIONING · CONTENT STRATEGY · DIGITAL EXPERIENCE [Visit drkristen.phd](https://drkristen.phd) [![Homepage of the Dr. Kristen practice website, showing a portrait and introductory text](/__l5e/assets-v1/cf5125ea-4cea-4089-ad93-03c2b9a0f8d6/drkristenphd.jpeg)](https://drkristen.phd) Project status: INDEPENDENT STUDY · IN PROGRESS ### Weston Country Club A restrained digital concept for a classic New England club, positioning golf as the anchor of a larger institutional life. A self-initiated exploration of positioning, design and digital experience, presented under a concept name. Not commissioned or endorsed by the organization studied. Capabilities: POSITIONING · DIGITAL EXPERIENCE · EDITORIAL DESIGN · PRODUCT THINKING [View the study in progress](https://weston.golf) [![Homepage of the Weston Country Club website study, showing a golf course header and navigation](/__l5e/assets-v1/4dc6853a-e423-4294-a434-d5c098ece0d2/weston-golf-site.png)](https://weston.golf) Project status: INDEPENDENT STUDY · IN PROGRESS ### Weston Tennis Club Reframing a tennis-led club around the relationships and multigenerational value that deepen over time. A self-initiated exploration of positioning, design and digital experience, presented under a concept name. Not commissioned or endorsed by the organization studied. Capabilities: RESEARCH · POSITIONING · INFORMATION ARCHITECTURE · DIGITAL EXPERIENCE [View the study in progress](https://weston.tennis) [![Homepage of the Weston Tennis Club website study, showing tennis courts and navigation](/__l5e/assets-v1/283212fa-2bba-4175-8a37-cfc755b76462/weston-tennis-site.png)](https://weston.tennis) * * * The Wider Practice ## The format follows the idea. Some ideas require a website. Others become a business, a film, a song, a publication, or an entire fictional world. Project status: INDEPENDENT BRAND FILM ### Venti Technologies A marketing trailer for an AI-powered autonomous vehicle logistics company. Made unprompted for a neighbor’s company because the idea was there. She didn’t ask for it, but loved it. The film was unpaid and noncommissioned. Capabilities: CONCEPT · FILM · EDITING ![](/__l5e/assets-v1/e7a4b811-7ceb-445a-aa78-6de50bc5844c/venti-film-poster.png) A film, for fun. Project status: ORIGINAL PROJECT ### Gas Daddy A fuel startup didn't need a country persona with a film catalog. Gas Daddy got one anyway. A cashier at the grocery store recognized Krister for the songs, not the fuel business. He said they were playing them at the high school. Capabilities: NAMING · BRAND CREATION · FILM · MUSIC · CAMPAIGN DIRECTION - [Spotify](https://open.spotify.com/artist/1L1bPrvLPoeevi6RIwvYGB) - [Apple Music](https://music.apple.com/us/artist/gas-daddy/1847649229) - [Thirteen-film catalog](https://www.instagram.com/getgasdaddy/) - [getgasdaddy.com](https://getgasdaddy.com) ![](/__l5e/assets-v1/51991754-b457-4824-b645-196a071c08c7/gas-daddy-fill-my-tank-poster.png) Fill My Tank Up, Daddy. Project status: ORIGINAL PROJECT ### Cape Cod Demon Hunters Korea has K-pop. Cape Cod has this. A three-year-old tried to say “K-pop Demon Hunters.” It came out “Cape Cod Demon Hunters.” Eight tracks later, the idea is becoming a musical. Capabilities: WORLDBUILDING · WRITING · MUSIC · VISUAL DIRECTION - [Spotify](https://open.spotify.com/artist/3UTc2MJx8GFiZrQLdbHkGE) - [Apple Music](https://music.apple.com/us/artist/cape-cod-demon-hunters/1859710662) - [capecoddemonhunter.com](https://capecoddemonhunter.com) ![](/__l5e/assets-v1/c676b7ac-fb9a-47bc-8476-bbce7f7f4b35/ccdh-drive-thru-poster.jpg) Drive Thru (Part 1). ![Illustrated demon-hunter trio in a battered car beneath a vivid pink sunset](/__l5e/assets-v1/95721218-f77a-40a3-b7df-107629166625/ccdh-cover.webp) Cape Cod Demon Hunters ![Neon-lit drive-through at night reflected in wet pavement](/__l5e/assets-v1/a7115774-2bd9-4222-a895-857e4a70c30f/ccdh-drive-thru.webp) Drive Thru ![Three blood-streaked demon hunters before a lighthouse and full moon](/__l5e/assets-v1/b1eec152-006d-4e15-a33a-77d2b2d02c99/ccdh-high-tide.webp) High Tide ![Masked driver and woman in a car at night beneath a distant water tower](/__l5e/assets-v1/5589e065-b256-4fd8-87b3-9d03eb8195fc/ccdh-anchor-the-ghost.webp) Anchor the Ghost Project status: WRITING AND INQUIRY ### Against Zero Against Zero is a Substack on the phenomenon, consciousness, and cosmology. I got there the same way I get everywhere: a cold email. From work at IFC, Krister went on to help stand up the Sol Foundation, including work on its conference, fundraising, research, operations, and an online course. After Sol, he began Against Zero. Capabilities: RESEARCH · SYNTHESIS · LONG-FORM WRITING [Read on Substack](https://againstzero.substack.com) - [The Mirror Multiplication](https://againstzero.substack.com/p/the-mirror-multiplication-the-phenomenon) - [The Universe That Refused to Be Finished](https://againstzero.substack.com/p/the-universe-that-refused-to-be-finished) - [The Black Swan Is Boring](https://againstzero.substack.com/p/the-black-swan-is-boring) Currently writing: Against Zero — the novel. In progress. * * * ## From strategy to authorship to execution. SVENSSK works across disciplines because organizations do not experience their positioning, language, technology, and design as separate problems. The value lies in making them reinforce the same idea. \[ Start a Conversation \] * * * © 2026 SVENSSK [KRISTER@SVENSSK.COM](mailto:krister@svenssk.com)WESTON, MA · USA